I am very happy to share with you the first interview with Marina Borrini, the founder of the Y-Glam brand. In this interview, you will learn more about the Y-Glam brand, its uniqueness, the collections being created, how the clothes are made, the combinations of the collections, and about new projects!
1. How did the idea to create the Y-Glam brand come about?
I have had the privilege of working as a freelance model for over 30 years and collaborating with some of the most prestigious Italian and international haute couture brands.
During the COVID period, I finally had the opportunity to focus on a project that truly reflected who I am and allowed me to channel my creativity and skills from start to finish.
That’s how Y-Glam was born!
2. Why do you specifically create sustainable "Fitness" and "Comfort" collections?
I wanted to create something truly unique for you! My goal was to create clothes that were not only practical for sports, but also versatile enough to be worn in the office, while traveling, for leisure or for working from home. Each garment has a special touch of style and originality that makes it expensive – made in Italy.
3. Do clothes from the "Fitness" and "Comfort" collections go together? Can you suggest combinations of these collections?
Of course! The beauty of these collections is that they are easy to combine. You can combine outerwear and leggings with sweaters, sportswear – cardigans, jogging pants or even jeans and jackets! The possibilities are endless, you can create a stylish, yet informal and comfortable look, for any occasion. Here are some combinations:
4. What makes your brand stand out from others?
Y-Glam stands out with a personal touch behind every step. Each model is designed from carefully selected fabric suppliers and manufacturers, and I oversee every stage of production.
Our ultra-soft, comfortable, breathable and biodegradable fabrics are our signature, defining our unique collections.
Additionally, small-scale production is carried out by a local workshop located 30 km from our headquarters, ensuring quality and craftsmanship that I am truly proud of.
The production process involves a short supply chain, meticulous attention to detail and craftsmanship, as well as a commitment to respecting workers’ rights at every stage of the production cycle, from raw material selection to delivery.
5. What are the main criteria when choosing fabrics and creating new models?
Choosing the right fabrics was a very important and exciting step! At that time, attending fairs was difficult, so I turned to some Italian fabric manufacturers, known for their eco-friendly practices and high-quality materials. From their collections, I selected fabrics that suited the Y-Glam brand, and there will be more to come !
When it comes to new designs, it’s something that comes naturally. Maybe I see something I really like, I get inspired by a piece in my wardrobe, or I just have an idea that pops into my head. I start with a quick sketch, then I create a pattern, cut and sew a prototype, and my trusty workshop brings it to life with the perfect fabric.
6. Where do you get inspiration from when choosing new fabrics, colors, and creating new models?
Nature is my greatest source of inspiration! The colors of the sky, sea, earth and the changing landscapes throughout the seasons inspire the tones I use in my collections. These natural shades seem timeless and reflect the beauty I want to bring to each piece.
7. What are the stages of clothing production? What criteria do you follow at each stage?
It’s a long process and it’s hard to sum it up in just a few words! As I mentioned before: first I think about the patterns and choose the right fabrics for each. Then I create patterns and sew prototypes to check the fit, cuts, sewing details and the overall final result. Once the pattern is perfect, it needs to be scaled down to other sizes, which is a very important step to ensure comfort and wearability for different body shapes.
The sketch files are sent to the workshop to be cut and sewn according to the technical packaging instructions. This is followed by a thorough quality check of each piece and only then is the production ready to be stored and shipped to customers.
We use only eco-friendly, recyclable, biodegradable and compostable packaging, and delivery is entrusted to DHL, a courier known for its punctual and fast delivery, with a strong commitment to sustainability.
They use eco-friendly vans for local deliveries, using international air transport where possible to reduce their environmental impact.
8. Do you have inspiring thoughts that motivate you every day?
It can be challenging to stay calm and optimistic during this particular time in history, but I’m trying my best. What motivates me every day is the desire to bring a little beauty and well-being to the world through my designs. I believe that creating something beautiful can have a big impact – it helps people feel good both inside and out. That’s what drives me: the idea that even in difficult times, I can contribute to making someone’s day brighter and much more comfortable.
9. What is the Y-Glam brand customer like?
Our products are aimed at eco-conscious consumers who care about the environment and prioritize sustainable fashion choices, as well as those looking for something new, original and exclusive – truly made in Italy.
Fast fashion is very far from our reality: choose quality and sustainability!
10. Are there any new projects coming up that you would like to share?
Oh, yes, of course ! I’ve been working on some interesting projects for a few months now. I’ve prepared some beautiful prototypes for KIDS – very similar to our WOMEN line – and for our beloved DOGS ! However, they’re still in the works, so you’ll have to wait a bit before you see them. I also introduced a MEN line, which includes two styles of shirts made from different fabric versions. I didn’t want to overlook men, who also appreciate quality and comfortable clothes for various occasions. I’ll be introducing more designs in the coming months, but remember – great things take time to create!
Thank you, Marina, for the wonderful and inspiring interview! We look forward to hearing from you!
2024-09-23